I had the pleasure of spending part of Wednesday afternoon chatting with yap.TV founder & chief marketing officer Shawn Cunningham. yap.TV is a free social TV guide that initially came out for the iPad last fall, and later for the iPhone and iPod touch. We lightly touched on yap.tv last fall when Steve Wozniak appeared on an episode of The Big Bang Theory. At the time, Woz chatted along with viewers through yap.tv, and it turns out he does more than that. He is an adviser for the app itself.
yap.TV is billed as a second-screen companion, an app that you can utilize while watching your favorite series to connect with like-minded viewers through social media. If you're watching the latest episode of American Idol and want to see what everyone else thinks of the finalists, this app is for you. But, it's not for anyone who wants to avoid spoilers, even though yap.TV has a system that filters tweets by time zone to try and stop this.
Cunningham took me through a hands-on demo of the software. While the first release was solid, the additions for the iPhone and iPod touch have made it better, and the UI has been overhauled to take advantage of the smaller screen. This review focuses on the iPhone version of the app.
Continue reading Exclusive: yap.TV 2.5, a social TV guide
Exclusive: yap.TV 2.5, a social TV guide originally appeared on TUAW on Wed, 30 Mar 2011 12:30:00 EST. Please see our terms for use of feeds.
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